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Wednesday, July 21, 2010

Beyond Publishing

Next week, I'll be presenting a webinar entitled "Beyond Publishing: Other Roles for Content Management Systems". Here's the description:

When we think of content management systems (CMS), we usually think of ways to publish content immediately and easily to our web sites. A CMS, though, is more than just a publishing tool for the web. Its fundamental purpose is to manage and manipulate data; with that in mind, we now have a lot more options, including collaboration, transformation, and process management functions. In this one hour webinar, we'll explore the business needs and solution sets that a CMS addresses in these three areas.

What I find most interesting about the CMS space in general is that people are very fond of labeling (others' thoughts on WordPress as a CMS for instance), categorizing, and separating. Perhaps it's our hyper-focus on all things meta-data related, but it creates false dichotomies and encourages people to think inside the box. Instead, let's take a look at what a CMS as an application and a platform really provides us, and then let's think about how to expand that into some interesting solutions. Those solutions, centering around collaboration, transformation, and process management functions, are what we'll briefly explore during the webinar.

Sign up for the webinar today.

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