DreamForce Thoughts

Pivotal's cloud expert, Malcolm Hawker, visited DreamForce 2010 recently and came back with these thoughts:

One of the last sessions at DreamForce was hosted by the Professional Services group of salesforce.com. That discussion highlighted those areas where salesforce.com is hearing the most demand from it's clients for support from third-party consulting companies. Here is the list:

Sales Cloud

1. Enabling Master Data Management (MDM) solutions within SFDC.
2. Implementing Jigsaw contact database and similar sales contact db's
3. Building solutions to improve sales Territory Management & Lead Assignment
4. Building solutions to impove Quoting
5. Building Partner Relationship Management (PRM) solutions to capture partner leads, registering partners, etc.

Service Cloud

1. Implementing Service Cloud software
2. Penetrating the 75k salesforce.com customers using sfdc for sales/marketing but not for call center support.

Force.com

1. Defining business strategies for migrating apps to the cloud, including conducting Application Portfolio Assessments (define the 'as is' and 'to be' in the cloud).
2. Defining Enterprise Solution Architectures for the new cloud-enabled technology org.
3. Defining Enterprise Technology Processes / Governance for life in the Cloud.